Sourpuss Brewing Co.
Sourpuss Brewing makes sour beers and gose's and my hairless cat, Kodak, is the mascot. The goal was to create a brand that female beer drinkers would gravitate towards because men make up 80% of beer drinkers and advertising is mostly directed towards them. But those numbers change when we are talking about fruity and sour beers which women are 75% more likely than men to name as
a favorite.
The can design is bright and fun to grab attention on the shelf in the store or in the refrigerator at the bar. It is the ultimate beer to take to the beach, camping, or enjoy anywhere outdoors.
A 20 liter jerry can was repurposed to be a cooler and drinkware holder on the go. It can hold coasters, koozies, pint glasses, and a six pack, as well as anything you can attach with a magnet, such as a bottle opener. When you open it there is a wood piece to act as a table so you have a flat surface to keep your drinks on.
I would like to thank industrial designer, Izzy Carruthers, for assisting me with this project.
Sourpuss Brewing is located in Savannah, GA which is a huge bar town. Every year there would be a pub crawl to support the brand and its mission, as well as provide a safe and fun event for locals and visitors. A pocketmap is provided to help attendee’s find their way around, see the drink specials, and learn more about Sourpuss beers and merchandise. Proceeds from this pub crawl wold also go to local shelters and animal rights associations. It is easy to carry and a fun keepsake.
I would like to thank PocketMaps in Atlanta, GA for assisting me with this project.
Sour beers have been around for a very long time but not many people know how to pair them with food due to their unique flavors. Therefore, Sourpuss Brewing Company also has a sour beer pairing cookbook to help provide inspiration to any cook or beer connoisseur.
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